Goodbye
Episode 68: Goodbyes Aren't Forever, with Lee Caraher
This is our final episode of Focus Is Your Friend. We've really enjoyed bringing this podcast to you and talking with so many smart marketers about how to make traction in this crazy world. We’ve decided that we’re going to put our time into a more entertaining, storytelling format. So we’re ending Focus Is Your Friend so that we can bring you something even better soon.
Read moreErin Dwyer
Episode 67: An Extreme Marketing Makeover, with Erin Dwyer
Erin Dwyer is currently the SVP of Ecommerce, Social and Digital Marketing for a cosmetics company in Orange County, CA. With digital’s impact on all industries, her aim is to help companies and brands understand how to use the space and navigate it to bring them desired results and prepare for what’s next.
Read moreGlenn Mattson
Episode 66: Put that Plan in Motion, with Glenn Mattson
Glenn Mattson is the president of Mattson Enterprises, a consulting and training firm which specializes in helping you put those plans you’ve spent so much time creating into action. Learn what it takes to connect the dots and ensure success.
Read moreChris Dayley
Episode 65: Testing for Success, with Chris Dayley
Drew Neisser, is the founder and CEO of Renegade, an award-winning agency that helps CMOs find innovative ways to break through. He is a true renegade thinker, and he has helped dozens and dozens of CMOs create marketing programs worth writing about, and he has told the story of over 200 of his CMO friends via his Ad Age column and his first book, The CMO’s Periodic Table: A Renegade’s Guide to Marketing.
Read moreDrew Neisser
Episode 64: The Scientific Marketing Method, with Drew Neisser
Drew Neisser, is the founder and CEO of Renegade, an award-winning agency that helps CMOs find innovative ways to break through. He is a true renegade thinker, and he has helped dozens and dozens of CMOs create marketing programs worth writing about, and he has told the story of over 200 of his CMO friends via his Ad Age column and his first book, The CMO’s Periodic Table: A Renegade’s Guide to Marketing.
Read moreBrandon Laws
Episode 63: Marketing Tips for the Long Haul, with Brandon Laws
Brandon Laws is the Director of Marketing at Xenium HR. He has helped companies go from twenty people to ninety people with just himself, a coordinator and a very small budget. Learn how to target an audience effectively with small money and big ideas that translate.
Read moreAJ Wilcox
Episode 62: Precision Targeted B2B Marketing on LinkedIn, with AJ Wilcox
AJ Wilcox is a digital marketing fanatic who found early success with LinkedIn Ads. He started B2Linked, a niche agency, and LinkedIn Certified Partner. He's a ginger & triathlete. He & his wife live in Utah with their 4 kids, and his company car is a go-kart.
Read moreMike Porcaro
Episode 61: A/B Test and Move, with Mike Porcaro
Building and growing businesses, from category creation to global expansion, is a passion of Mike Porcaro’s and it's a through-line in his career. He believes that there are few things more satisfying than the sense of accomplishment a team feels when they've achieved what may have seemed impossible just a few months prior.
Read morePia Silva
Episode 60: Badass Your Brand, with Pia Silva
Entrepreneur, speaker, and writer Pia Silva is a partner and brand strategist at Worstofall Design where they build "Badass Brands without the BS" for 1-3 person service businesses in 1-3 day intensives. She is a Forbes contributor and has spoken at a host of entrepreneurial organizations including Goldman Sach's 10,000 Small Businesses, Million Dollar Women’s Summit, Squarespace, and We Work. Her company was named top "10 Design Firms Lead By Young People That Are Changing the Way We Look at the World" by Complex. Her book “Badass Your Brand: Impatient Entrepreneur’s Guide to Turning Expertise into Profit” launched March 16th, 2017.
Read moreJoe Stradinger
Episode 59: Control the Conversation with Content, with Joe Stradinger
Joe Stradinger began his career as a CPA with Arthur Andersen. His first assignment was in Budapest, Hungary, where he performed business valuations to support the privatization effort of former Iron Curtain countries.
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