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Lee Caraher Solocast Episode #12
Episode 39: Five Books to Read in Q1, with Lee Caraher
So many books, so little time! We’ve taken the guesswork away by highlighting the best books you need to read this quarter.
Read moreJulie Kim
Episode 38: Base Your Content Marketing Around Trends, with Julie Kim
Julie developed Saison Beauty to bring together her passion for luxurious skin care treatments, eco health-friendly products, and holistic health.
Prior to launching Saison, Julie spent 20 years as a global brand marketing and e-commerce executive at leading companies across several industries including beauty and skincare, retail, fashion, food and beverage, and consumer electronics.
Most recently Julie was the marketing director for Gap Online International, overseeing the marketing of the Gap Europe, Gap Japan, and Banana Republic Europe e-commerce sites. While at Gap Inc., Julie also worked for the Gap Inc. Direct Marketing Strategy and Old Navy Online divisions.
Julie also worked with a number of other global brands and companies including Shu Uemura, Aveda, The Body Shop, Elle Magazine Interactive, Cosmopolitan Magazine Interactive, Fox Interactive (The Simpsons, Die Hard, The X-Files), Mattel Interactive (Barbie, Hot Wheels, Matchbox), Peet's Coffee & Tea, Hitachi Home Electronics and NEC Electronics.
Read moreFebruary 2017 Recap
Episode 36: Be Authentic and Transparent, with Lee Caraher
In our final episode of February, we look back at some of the best social media and storytelling lessons we learned this month from Heather Hawkins, Liz O'Donnell, and host Lee Caraher’s solocast about activism.
Read moreLee Caraher Solocast Episode #11
Episode 34: 4 Things To Know About Company Activism in 2017, with Lee Caraher
Activism is the new black for brands in 2017. What does this mean for you?
Read moreLiz O’Donnell (Part 2)
Episode 33: There’s No Room For Ignorance in Social Media, with Liz O'Donnell
We liked her so much we kept talking!
Liz O’Donnell is Double Forte’s Chief Content Officer, responsible for the firm’s and its client’s digital marketing and social media strategies. She blogs regularly for the agency on the dynamic world of social media, digital communication and being heard in a very loud world.
Liz is the author of Mogul, Mom & Maid: The Balancing Act of the Modern Woman, a book that picks up where other business books leave off – understanding the impact women’s personal lives have on their careers and the ways business can support working women. Her website WorkingDaughter.com supports women who are balancing caring for an aging parent and their career. She is a frequent speaker and consultant to women who want to thrive and the organizations that want to reach and mobilize women.
Active in her community, Liz is a member of her town’s warrant and finance committee and co-founded Women in Democracy, a non-partisan organization that encourages women to run for local office.
Read moreLiz O’Donnell (Part 1)
Episode 32: How to Do Twitter Right in Trump’s America, with Liz O'Donnell
Liz O’Donnell is Double Forte’s Chief Content Officer, responsible for the firm’s and its client’s digital marketing and social media strategies. She blogs regularly for the agency on the dynamic world of social media, digital communication and being heard in a very loud world.
Liz is the author of Mogul, Mom & Maid: The Balancing Act of the Modern Woman, a book that picks up where other business books leave off – understanding the impact women’s personal lives have on their careers and the ways business can support working women. Her website WorkingDaughter.com supports women who are balancing caring for an aging parent and their career. She is a frequent speaker and consultant to women who want to thrive and the organizations that want to reach and mobilize women.
Active in her community, Liz is a member of her town’s warrant and finance committee and co-founded Women in Democracy, a non-partisan organization that encourages women to run for local office.
Read moreDoris Hobbs
Episode 31: Do What They Need -- Not What They Want, with Doris Hobbs
Doris Hobbs is an accomplished, published writer, marketing and media consultant with a successful history of leading her clients to deliver business results and sale solutions.
Doris understands all aspects of today’s complex media and marketing landscape given her 10+ years of experience across traditional and digital publication platforms, integrated media with a digital focus, publishing and social media marketing.
Doris is recognized around the world for helping luxury brands get published in magazines, elevating social media presence, where she provides modeling, product placement, brand marketing, skilled writing, and professional photography. Her past clients have obtained multiple pages within a number of premier magazine publications which have included cover exposure, exclusive profile interviews and profitable media campaigns.
She writes and models on topics of business, branding, fashion news, and style trends for a number of publications, not to mention, her own website at www.richinlovefashion.com.
Read moreLinda Popky
Episode 27: Launch to Land, with Linda Popky
Linda is the founder and president of Leverage2Market® Associates, Inc., a strategic marketing company that helps organizations transform their business through marketing. She is the author of the recently published book Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters (Bibliomotion, March 2015).
If it relates to marketing, Linda has done it. Her expertise includes corporate marketing, communications and messaging, marketing team development, facilitation, sales training and support, partner and channel programs, market sizing and intelligence, field marketing, marketing operations, industry/market development, and product marketing.
She has architected leading edge customer loyalty and retention programs with a focus on improved business efficiency, customer advocacy, and quality and has a reputation for strong leadership and team management, as well as strategic program development and delivery skills.
Linda has an MBA and a BS in Communications from Boston University. Her work with business process improvement includes a study mission to Japan on Employee/Customer Loyalty. She served as a charter member of the Conference Board Council on Customer Strategy, and was a member of the Council on E-Business Strategy.
Read moreIan Garlic
Episode 25: Listen to What Your Customers Want, with Ian Garlic
Ian Garlic brings over 15 years of inbound marketing experience, deep knowledge of commerce and understanding of current market trends. With the ability to capitalize all of your current assets and come up with countless quality ideas for your online marketing, Ian is a prime mentor for upcoming marketing gurus.
Currently, Ian is the CEO of authenticWEB, a multi-talented online agency based Orlando, FL. His team works daily on exquisite website designs, innovative marketing strategies, outstanding video production and top rated search engine optimization.
Read moreJason Swenk
Episode 23: Agencies Need to Understand Their Clients’ Businesses, with Jason Swenk
Jason Swenk is a sought-after advisor who guides marketing agencies through a proven framework for increasing their business.
Fresh out of college Jason was off to work for Arthur Anderson. He quickly realized that it was not a good fit. Although it was not part of the plan, he decided to change direction, quit his day job and launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, they caught the attention of bigger agencies and sold the agency in 2012.
Now, Jason leads JasonSwenk.com, a unique consultancy helping marketing agencies start, scale, enjoy, and sell their digital agencies by applying the exact proven formula he used.
Jason generously shares it all as a frequent guest on popular radio and podcast shows. He has been featured as an expert in top media publications such as Entrepreneur and Inc. Magazine. Plus, he currently hosts two podcasts that are available for download and subscription on iTunes:
- The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t.
- The #AskSwenk Show, a live broadcast with questions and rapid-fire answers about agencies, marketing, entrepreneurship and business based on a lifetime of building successful, multi-million dollar companies.