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Renee Wilson

Episode 49: How Do You Prove Your ROI?, with Renee Wilson

Renee Wilson is the president of the PR Council, the professional trade association for agencies practicing public relations, within the world of marketing and communications. The PR Council has 110+ members representing more than 11,000 employees in the US. PR Council advocates for and advances the business of communications firms by building the market and the value of firms as strategic business partners.

Previously, Renee spent 11 years at MSLGROUP most recently as a member of the global board of directors; and the firm’s Chief Client Officer, responsible for liaison with senior clients and the agency’s international client engagement program, which she created. She is also the former President of MSLGROUP in North America. Renee was president of the 2014 PR jury for the Cannes Lions International Festival of Creativity and served on one other Cannes Jury in 2011.

Renee spent four years living and working in London for another international PR consultancy. During this time she managed the EMEA communications for brands within Kellogg's and Johnson & Johnson.

Renee is a regularly featured speaker at various international conferences and most recently presented at the United Nations International Women's Day Conference, SxSw Social Good Hub, 2015, ColorComm and espnW 2015. A Cannes lion award winner herself, Renee’s teams have won more than 25 awards for exceptional, breakthrough work. A long-standing proponent for diversity, she sits on the Advisory Board for the Young Women's Leadership Schools of NYC and is a member of the NY Women in Communications. She has guest lectured on international communications at NYU and Baruch.

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Heidi Krupp-Lisiten

Episode 47: Who Cares? So What? Why You?, with Heidi Krupp-Lisiten

Described by Bella NYC Magazine as being passionate, energetic, and full of life, K2s founder and CEO, Heidi Krupp-Lisiten, is right at home in the world of marketing, promotion, and media. With over 25 years in the field, Heidi has become recognized as an industry leader who works closely with her clients to develop innovative 360-degree brand platforms designed to engage consumers, excite media, drive awareness, and most importantly, deliver quantifiable business outcomes.

As the head of K2, Heidi provides multi-disciplined marketing solutions, including unique strategic PR programs, on behalf of globally recognized brands such as Weight Watchers, Ann Taylor, Gaiam, and Everyday Health. Notably, her recent work with Nerium International (the fastest growing direct sales company in the world) has helped them to achieve their U.S. goals and expand into other countries.

After earning a Bachelor's degree in journalism and communications from Ohio University, Heidi moved on to play an integral role at ABC News 20/20, amassing an impressive string of production and publicity credits (including her first publicity credit for her work with Barbara Walters). It was while she was at ABC that she discovered her true calling as a PR professional and entrepreneur. This discovery led her to establish K2 in 1996.

Heidi is a Pittsburgh, Pennsylvania native who now resides in New York City with her husband, Darren, their son, Caden, and beloved dog, Isaac.

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Kristen Ruby

Episode 37: How to Know When You Shouldn’t Hire a PR Firm, with Kristen Ruby

Kristen Ruby is the CEO of Ruby Media Group, a full-service Public Relations and Social Media Agency in Manhattan. Ruby is one of the preeminent social media experts in America. Ruby is a pioneer in the world of social media and tech trends and is a frequent on-air contributor to FOX Business, Good Morning America and countless other networks. Kris was chosen by the Business Council of Westchester as the youngest “40 Under 40″ Rising Stars. Most recently, Ruby has been featured on Bravo as “one of the pre-eminent social media experts in the field.” For more information or to book Kris Ruby for a segment, visit www.krisruby.com.

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Lizz Torgovnick

Episode 29: Make Your Event Different to Be Remembered, with Lizz Torgovnick

Lizz approaches life as she approaches every challenge, as an opportunity to be awesome and she delivers on this Sequence core value every time.

As Chief Creative Officer and founder, Lizz brings her deep passion for creativity and hospitality to Team SEQ. Multi-talented with an aesthetic eye, you'll find Lizz ensuring flawless execution, beauty and unparalleled customer service at every turn. Whether gracing the cover of Meetings & Conventions Magazine or speaking on the finer points of Creating a Run of Show for the Event Leadership Institute, Lizz is often called on to share her perspective and wisdom delivered directly with a dose of fierce wit and signature sarcasm. As a young leader in the industry, Lizz rapidly rose through the ranks at international events agency Global Events before moving on to develop her own brand of big-meets-boutique agency by founding Sequence.

Lizz has dazzled clients at USA TODAY Sports, Moët Hennesy, StarKist, The Travel Channel, Toy Industry Association, Women's Bond Club, Hospitality Sales and Marketing Association International, and The Wharton School.

Lizz resides in Sunnyside with her sweet baby Rosemary (aka Rosie J. Boo Bear), awesome husband (Pat, aka John), and turtle (Igor, Queen of the Red Eared Sliders).

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Buckley Barlow

Episode 28: Why Omnichannel is the Key to Success, with Buckley Barlow

Buckley Barlow works with forward-thinking organizations, teams, executives, and investors to meet growth goals: increasing sales and revenues, improving customer retention and repeat visit rates, reducing shopping cart abandonment, streamlining sales processes, and other strategic and tactical initiatives across the digital growth marketing spectrum.

His growth models syncs product, engineering, data, growth, marketing, and sales divisions to drive sustainable growth.

He owned (and later sold) two full-stack marketing agencies which handled startups and Fortune 500 companies, with customized solutions for every client. In addition, he has built and sold ventures in the medical, SaaS, software, technology, marketing, web, media, and consumer product industries.

Buckley was an early growth team member of an Inc. 500 company, which he helped grow over 100,000% (from $51k in revenues to over $60mm) in a few short years before being recruited as COO of a publicly traded sports management company.

For the last decade, he has consulted with various Private Equity Groups (PEGs) and emerging growth companies. He handles sensitive and confidential information on a daily basis, and is well-versed in the communication protocols and compliance issues relevant to publicly-traded companies.

In addition, Buckley blogs at In The Know, a learning path hub for forward-thinking organizations and teams, and his content often ranks #1 on Google.

He is the author of “The Growth Code: The Key to Unlocking Growth in any Modern Business.”

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Phil Carpenter

Episode 13: Inspiring Action, Exploration, and Engagement, with CMO Phil Carpenter

Phil Carpenter, Chief Marketing Officer at UpLift, is responsible for all facets of UpLift’s marketing. Before joining UpLift, Phil served as senior partner and chair, western region for Allison+Partners, an integrated communications agency. Previously, he was Vice President of Marketing for Simply Hired and Vice President of Corporate Marketing for SideStep. Phil holds a B.A. from Stanford in English and an M.B.A. from Harvard Business School. He is also on the board of The Marine Mammal Center.

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Michael Lupetin

Episode 11: Put Your Audience First, with Michael Lupetin

Michael Lupetin is the Vice President of Marketing and Brand for KQED and the most listened and watched public media station in the country in developing consistent and engaging marketing, communications, and fundraising initiatives. Overseeing membership and pledge activities, he is charged with finding new and innovative ways to broaden KQED’s audience reach while building deeper engagement with our members. Lupetin also brings a clear focus to the organization’s marketing and communications efforts, including advertising, audience insights, social media, public relations, community engagement, government relations, design and creative services.

Before joining KQED, Lupetin served as Vice President of Group Programming for Moxie Interactive, where he developed digital media strategies for a wide range of clients including BBC America, Bravo, Cartoon Network, CNN, Turner Broadcasting, and 20th Century Fox. Prior to Moxie, Lupetin worked on the launch of Apple iTunes; the strategic marketing plan for Blue from American Express; and the rebranding of Showtime Networks.

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Janet Ball

Episode 7: Don’t Mistake Intuition For Marketing, with Janet Ball

Janet Ball is a strategic growth director at PayPal. In this role she manages a portfolio of large enterprise clients which represents more than $600 million in sales. Janet is a Silicon Valley veteran who survived the dot com bust and went on to leadership and strategic consulting roles with many early-stage internet companies prior to joining PayPal 7 years ago. She discovered her passion for the customer and honed her strategic marketing skills early in her career while working for world-class ad agencies in Los Angeles and San Francisco.

Janet earned a bachelor's degree in Business Administration and Marketing from the University of Kentucky and is an avid fan of the Kentucky Wildcats. She also has taken several leadership classes in pursuit of a Certificate of Business Excellence at the Haas School of Business at UC Berkeley. Janet lives in San Mateo, CA where she is mom to two boys and two golden retrievers.

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Lee Caraher Solocast Episode #2

Episode 4: Staying Calm with Meditation Apps, with Lee Caraher

Lee Caraher, the founder and CEO of Double Forte PR & Digital Marketing, is an acclaimed communication strategist known for her practical solutions to big problems. She started Double Forte Public Relations and Digital Marketing in 2002 to work with great people doing great work for great clients. Lee and her companies have worked with some of America’s top consumer and technology brands. She holds a bachelor’s degree in medieval history, which she finds useful every day. Active in the community, she lives with her husband and two sons in the San Francisco Bay Area.

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