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Renata Amaral

Episode 17: The Importance of Branding - Who Are You -- and Who Are You Not?, with Renata Amaral

To say Renata is passionate about branding and design would be an understatement. Anyone who is in the room while she talks about one of her many projects, or shows off a new design hot off the press will instantly feel it’s something more. And be careful, her excitement is contagious too. It’s palpable. It’s love, a real love for turning complex ideas into tangible and beautiful things. A deep admiration of the power to reveal elevated principles through smart design.

Since 2003, Renata Amaral has specialized in brand development and design, getting her start with some of the best agencies in Brazil such as FLAG and Ogilvy where she cut her teeth working in client services leading a team of creatives to deliver quality work to some of the world's biggest brands. It was here where her love affair with branding started as she began to intensely study design and develop her own unique creative process.

A bit disillusioned by the status quo of the U.S. job marketplace in 2009 (as were most folks that year), she felt there must be a better way to both live and work, and wondered if the two really had to be at odds. The elusive work­​life­​balance always seemed to be a trade​off where neither side wins. As most good books find their way to you at ju​st the right time, ​Funky Business found its way to Renata that year and it inspired her to create a new kind of business, one that served the needs of its clients of course, but one that also inspired its employees, a place where people could do interesting work and still be authentic to who they are and what makes them truly happy.

These ideas prompted her to follow her entrepreneurial instincts and start her own business, EAT Creative Studio. EAT is a creative agency that helps companies tell their brand story through design, technology and experiential art. Through a thoughtful brand analysis process, they help companies unleash the strongest brand possible. Not forgetting about the ethos of happy and inspired employees, EAT has a unique organizational structure with no central office, which allows employees to live anywhere they want, where they feel the most engaged and inspired. Despite their distance, the team works closely together and get plenty of face­​­to​face time over Google Hangouts (and every other emerging platform of the month.) It’s this model precisely that has helped EAT retain top creative talent and produce the best work for their clients as their team pulls in inspiration from the global zeitgeist, living in diverse places such as Paris, Berlin, and Brazil. From their humble beginnings, with a little sweat and a lot of heart, EAT now works with some of today’s most exciting start​ups and globally well­​known brands that are shaping the future of industries such as entertainment, gaming, music, fashion, and tech.

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Phil Carpenter

Episode 13: Inspiring Action, Exploration, and Engagement, with CMO Phil Carpenter

Phil Carpenter, Chief Marketing Officer at UpLift, is responsible for all facets of UpLift’s marketing. Before joining UpLift, Phil served as senior partner and chair, western region for Allison+Partners, an integrated communications agency. Previously, he was Vice President of Marketing for Simply Hired and Vice President of Corporate Marketing for SideStep. Phil holds a B.A. from Stanford in English and an M.B.A. from Harvard Business School. He is also on the board of The Marine Mammal Center.

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Michael Lupetin

Episode 11: Put Your Audience First, with Michael Lupetin

Michael Lupetin is the Vice President of Marketing and Brand for KQED and the most listened and watched public media station in the country in developing consistent and engaging marketing, communications, and fundraising initiatives. Overseeing membership and pledge activities, he is charged with finding new and innovative ways to broaden KQED’s audience reach while building deeper engagement with our members. Lupetin also brings a clear focus to the organization’s marketing and communications efforts, including advertising, audience insights, social media, public relations, community engagement, government relations, design and creative services.

Before joining KQED, Lupetin served as Vice President of Group Programming for Moxie Interactive, where he developed digital media strategies for a wide range of clients including BBC America, Bravo, Cartoon Network, CNN, Turner Broadcasting, and 20th Century Fox. Prior to Moxie, Lupetin worked on the launch of Apple iTunes; the strategic marketing plan for Blue from American Express; and the rebranding of Showtime Networks.

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Greg Chiemingo

Episode 9: Communicate Your Value, with Greg Chiemingo

Greg Chiemingo is the Senior Director of Communications at Evernote. A senior communications professional with more than 20 years of experience planning and executing dozens of product and service launches, Greg has worked both in-house and on agency teams for leading global brands and companies. He is a C-level counselor and team leader who blends strategic and creative efforts to deliver innovative and cost-effective results. He has had multiple engagements as spokesperson with hundreds of on and off air interviews and presentations in the US, Europe and Asia. His clients and employers have included Microsoft Surface, Microsoft Windows, RealNetworks, Sega, Edelman, WE and more. And he likes horse racing.

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Lee Caraher Solocast Episode #3

Episode 6: Get Out and Walk, with Lee Caraher

Lee Caraher, the founder and CEO of Double Forte PR & Digital Marketing, is an acclaimed communication strategist known for her practical solutions to big problems. She started Double Forte Public Relations and Digital Marketing in 2002 to work with great people doing great work for great clients. Lee and her companies have worked with some of America’s top consumer and technology brands. She holds a bachelor’s degree in medieval history, which she finds useful every day. Active in the community, she lives with her husband and two sons in the San Francisco Bay Area.

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Andrea Vassallo Meyer

Episode 3: Corporate Social Responsibility, with Andrea Vassallo Meyer

Andrea Meyer has worked on both the agency and client side of PR with internal communications and marketing in the mix. Most recently, she was the PR Lead for the IL/WI Region of Verizon Wireless. She was part of the team which opened Verizon’s largest store in the U.S. in November 2014 for which she received the 2014 Midwest Area PR Award. In the area of Corporate Social Responsibility, Andrea worked in conjunction with the HopeLine (domestic violence) program and the Verizon Foundation (STEM & healthcare) which resulted in more than $1M in grants being distributed from 2011 through 2015 in the Region.

Before Verizon, Andrea has had the privilege to work on a host of stellar brands including Cartier, Lucasfilm (THX sound division), Montblanc, Sony (the North American launch of the PlayStation), Toyota and Weber.

Andrea graduated from Stanford University with a B.A. in Sociology.

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