Our Blog

Tags Archives

You are currently viewing all posts tagged with Audience Development

Nav Athwal

Episode 52: You Have to Think to be a Thought Leader, with Nav Athwal

Nav Athwal is the Founder and CEO of RealtyShares, a curated online marketplace for real estate investing. His platform connects individual and institutional investors to private U.S. real estate investments, raising $200 million across more than 400 deals in 31 states. Prior to founding RealtyShares, Nav was a real estate and land use attorney in San Francisco, representing developers, fund managers, nonprofits and public and private REIT's on some of the largest US real estate and renewable energy projects. Nav holds a B.S. in Electrical Engineering from UC Davis and a J.D. from UC Berkeley Law School where he was Class Valedictorian. Nav is also is a regulator contributor to Forbes and TechCrunch.

Read more

Mimi Garrity Denman

Episode 44: How to be an Effective Internal Communicator, with Mimi Garrity Denman

It may be an overused word but Mimi is truly passionate about helping create truly outstanding workplaces.

Throughout her career, she has taken many business and personality assessments. With very few exceptions she weighs heavily towards creativity plus organization a combination that is highly unique she's been told. Due to this combination of strengths, she's had a very well-rounded background and experienced success as a strategist, a creative problem solver, a designer, a writer, a leader and a consultant. She’s worked in marketing, public relations, events, brand reputation, internal communications, design, corporate social responsibility, and executive communications. She’s worked for HR, Marketing and even once for Legal!

Mimi is currently a Senior Partner at her consulting firm, Streamline Communications, in the San Francisco Bay area, that specializes in internal communication and graphic design.

Read more

Libby Hall

Episode 41: Dedicate Resources Towards Measurement and Learning, with Libby Hall

Libby leads the client services team at IDMLOCO, a digital strategy agency at the intersection of public affairs and marketing. With more than ten years of digital agency experience, Libby understands not just how to develop and implement successful campaigns, but also how to deliver exceptional communication and service to her clients.

A native Midwesterner, Libby has previously built and led ghs digital agency teams for Campbell Mithun, AdFarm, and Flint Group, where her work for Blue Cross Blue Shield of North Dakota earned a PRSA Silver Anvil. In 2012, Libby developed and taught the first class on social media for professional communicators at Minnesota State University - Moorhead.

Read more

Julie Kim

Episode 38: Base Your Content Marketing Around Trends, with Julie Kim

Julie developed Saison Beauty to bring together her passion for luxurious skin care treatments, eco health-friendly products, and holistic health.

Prior to launching Saison, Julie spent 20 years as a global brand marketing and e-commerce executive at leading companies across several industries including beauty and skincare, retail, fashion, food and beverage, and consumer electronics.

Most recently Julie was the marketing director for Gap Online International, overseeing the marketing of the Gap Europe, Gap Japan, and Banana Republic Europe e-commerce sites. While at Gap Inc., Julie also worked for the Gap Inc. Direct Marketing Strategy and Old Navy Online divisions.

Julie also worked with a number of other global brands and companies including Shu Uemura, Aveda, The Body Shop, Elle Magazine Interactive, Cosmopolitan Magazine Interactive, Fox Interactive (The Simpsons, Die Hard, The X-Files), Mattel Interactive (Barbie, Hot Wheels, Matchbox), Peet's Coffee & Tea, Hitachi Home Electronics and NEC Electronics.

Read more

Heather Hawkins

Episode 35: Tell Your Founding Story, with Heather Hawkins

Heather helps companies in the wellness and outdoor industries elevate their brand message to increase the positive impact they have on their consumers and communities. She believes a thoughtful communication program is about more than just volume, it's about identifying who matters most to your company in order to reach them in an authentic way. With an ever-expanding arsenal of earned, owned and paid communication tools, it's more important than ever to match the right consumer to the right channel and the right message for the past two-plus decades, she's been doing just that for consumer brands including CLIF Bar, Camelbak, Sega of America, Bell Helmets, Sony Computer Entertainment, Maroon 5 and more. She’d love to hear how she can help you, too.!

Away from her laptop, she's an endurance junkie who lives and breathes the wellness and outdoor lifestyle-- trail ultras, road marathons, triathlons, Mudders and more. If it sounds like a miserable way to spend a Sunday morning to most sane people, it's probably right up her alley. She’s also a lifelong learner, certified personal trainer and fitness nutrition coach who loves to geek out on the finer points of sports nutrition and physiology.!

Read more

Liz O’Donnell (Part 2)

Episode 33: There’s No Room For Ignorance in Social Media, with Liz O'Donnell

We liked her so much we kept talking!

Liz O’Donnell is Double Forte’s Chief Content Officer, responsible for the firm’s and its client’s digital marketing and social media strategies. She blogs regularly for the agency on the dynamic world of social media, digital communication and being heard in a very loud world.

Liz is the author of Mogul, Mom & Maid: The Balancing Act of the Modern Woman, a book that picks up where other business books leave off – understanding the impact women’s personal lives have on their careers and the ways business can support working women. Her website WorkingDaughter.com supports women who are balancing caring for an aging parent and their career. She is a frequent speaker and consultant to women who want to thrive and the organizations that want to reach and mobilize women.

Active in her community, Liz is a member of her town’s warrant and finance committee and co-founded Women in Democracy, a non-partisan organization that encourages women to run for local office.

Read more

Doris Hobbs

Episode 31: Do What They Need -- Not What They Want, with Doris Hobbs

Doris Hobbs is an accomplished, published writer, marketing and media consultant with a successful history of leading her clients to deliver business results and sale solutions.

Doris understands all aspects of today’s complex media and marketing landscape given her 10+ years of experience across traditional and digital publication platforms, integrated media with a digital focus, publishing and social media marketing.

Doris is recognized around the world for helping luxury brands get published in magazines, elevating social media presence, where she provides modeling, product placement, brand marketing, skilled writing, and professional photography. Her past clients have obtained multiple pages within a number of premier magazine publications which have included cover exposure, exclusive profile interviews and profitable media campaigns.

She writes and models on topics of business, branding, fashion news, and style trends for a number of publications, not to mention, her own website at www.richinlovefashion.com.

Read more

Dave Karraker

Episode 24: Pay Attention to Consumer Behavior, with Dave Karraker

In his role at the US division of Gruppo Campari, the world's sixth-largest premium wine and spirits company, Dave's days are focused on creating consumer relationships through engagement, sharing, conversation, and education all of which leads to advocacy. His duties cover influencer relations, public relations, social media, events, licensing, philanthropy, partnerships, and celebrity marketing. Campari America's 30+ brand portfolio features SKYY Vodka, Wild Turkey, Grand Marnier, Cinzano, Aperol, and, of course, Campari. Dave has more than two decades of marketing and communications experience working on some of the world's most engaging brands, including Sony, Virgin, Martha Stewart, Stoli, Makers Mark, Microsoft, Kmart, and Sega. A former television reporter for NBC and CBS, his most humiliating moment came from his appearance on Wheel of Fortune (he didn't win).

Read more

This is a unique website which will require a more modern browser to work! Please upgrade today!