Podcasts

Jay Krishnan

Episode 48: Stop Wasting Time, with Marketing VP Jay Krishnan

With more than 20 years of experience in technology, SaaS, and B2B offerings, Jay Krishnan, Automile’s Vice President of Marketing, brings deep expertise in small business and enterprise marketing to the rapidly growing company. Prior to joining Automile, she led product marketing at fast-growing startups, accelerating growth and market leadership. She also drove go to market strategy for mobile and was an innovation catalyst during her tenure with Intuit. An accomplished change agent and thought leader, she speaks at several leading industry events on technology trends impacting different industries.

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Heidi Krupp-Lisiten

Episode 47: Who Cares? So What? Why You?, with Heidi Krupp-Lisiten

Described by Bella NYC Magazine as being passionate, energetic, and full of life, K2s founder and CEO, Heidi Krupp-Lisiten, is right at home in the world of marketing, promotion, and media. With over 25 years in the field, Heidi has become recognized as an industry leader who works closely with her clients to develop innovative 360-degree brand platforms designed to engage consumers, excite media, drive awareness, and most importantly, deliver quantifiable business outcomes.

As the head of K2, Heidi provides multi-disciplined marketing solutions, including unique strategic PR programs, on behalf of globally recognized brands such as Weight Watchers, Ann Taylor, Gaiam, and Everyday Health. Notably, her recent work with Nerium International (the fastest growing direct sales company in the world) has helped them to achieve their U.S. goals and expand into other countries.

After earning a Bachelor's degree in journalism and communications from Ohio University, Heidi moved on to play an integral role at ABC News 20/20, amassing an impressive string of production and publicity credits (including her first publicity credit for her work with Barbara Walters). It was while she was at ABC that she discovered her true calling as a PR professional and entrepreneur. This discovery led her to establish K2 in 1996.

Heidi is a Pittsburgh, Pennsylvania native who now resides in New York City with her husband, Darren, their son, Caden, and beloved dog, Isaac.

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Jen McClure

Episode 46: How to Structure Your Social Media Management, with Jen McClure

Jen McClure is one of the original authorities on digital and social media. More than a decade ago, she anticipated the significant impact that these technologies would have on business, media, culture and society. This led her to cofound the Society for New Communications Research in 2005, a think tank focused on these technologies, which merged with The Conference Board in 2016. She now serves as a Program Director and Advisory Board Chair for The Conference Board.

Jen is CEO of JEM Consulting & Advisory Services, a Silicon Valley-based consultancy dedicated to helping organizations gain competitive advantage through the use of digital and social media. Services include: digital transformation, strategy development, digital and social media audits and maturity assessments, digital due diligence for M&A, social selling and employee advocacy program development.

Prior to founding JEM, she was VP of Digital & Social Media at Thomson Reuters, where she founded the company's Digital Center of Excellence and oversaw digital strategy, enablement and governance for web, mobile, social media, online communities, and search.

She is on the Board of Directors of the Observer Publishing Company and Justice Gap. She is an advisor to two start-ups, Opera Event Company and PaperQuilt. She also served on the Customer Advisory Boards of Adobe and Nexgate/Proofpoint, the Social Media Advisory Council of the UN's Population Fund in 2011 and was an Advisory Board member of the Future Arts & Media Node of the Millennium Project from 2009-2010.

Jen received her Bachelor’s degree from Sarah Lawrence College and her Master’s degree from Stanford University.

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David Wisnom III

Episode 45: Be Relevant First, with David Wisnom III

David Wisnom III is the founder & Chief Strategist of SightCast Inc., a brand strategy and marketing consultancy. David's background in developing brand strategies covers the spectrum of brands such as UCSF, Huntington Hospital, Stanford Hospital & Clinics, Varian Medical Systems, Mechanics Bank, Wells Fargo Advisors, McDonald's, and Coca-Cola. David's accomplishments include co-authoring the book Before the Brand: Creating the Unique DNA of an Enduring Brand Identity, (published by McGraw-Hill) and most recently authoring “Rebranding the Corporate Enterprise: a Step-by-Step Guide.”

Prior to founding SightCast Inc., David was Managing Director of the FutureBrand, a global strategic branding firm. David was also Executive Director of Landor Associates, the leading strategic branding firm in San Francisco and opened their Chicago office.

David's current philanthropic work includes second term as past Board Chair of Community Gatepath, a 95+ year old nonprofit that provides essential services to children and adults with disabilities. Past roles include President of the Burlingame Soccer Club; Co-founder and Executive Chairman of the SMC Star Soccer Club; President of the Peninsula Civic Light Opera.

David attended the Cate School and Willamette University. He spends his rare free time with his wife, two kids, and lab Macallan fly fishing, cycling, and cooking.

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Mimi Garrity Denman

Episode 44: How to be an Effective Internal Communicator, with Mimi Garrity Denman

It may be an overused word but Mimi is truly passionate about helping create truly outstanding workplaces.

Throughout her career, she has taken many business and personality assessments. With very few exceptions she weighs heavily towards creativity plus organization a combination that is highly unique she's been told. Due to this combination of strengths, she's had a very well-rounded background and experienced success as a strategist, a creative problem solver, a designer, a writer, a leader and a consultant. She’s worked in marketing, public relations, events, brand reputation, internal communications, design, corporate social responsibility, and executive communications. She’s worked for HR, Marketing and even once for Legal!

Mimi is currently a Senior Partner at her consulting firm, Streamline Communications, in the San Francisco Bay area, that specializes in internal communication and graphic design.

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Kevin Craine

Episode 43: Good, Well Written Content Makes The Difference, with Kevin Craine

Kevin Craine is a professional writer and editor, an internationally respected business analyst, and an award-winning podcast producer. Kevin's podcasts have been heard around the world, including the award-winning "Everyday-MBA.com" where he interviews best-selling authors about success tips and techniques that you don't learn in business school. He is the host and producer of "Bizcast" on C-Suite Radio and his interviews feature today's best thought leaders. He is the producer behind podcasts for Epson, Canon, IBM and Kelly Services, among others. Kevin has also been the written voice for some of North America's leading brands like IBM, Kodak and Intel, along with a long list of individuals and start-ups from a wide variety of industries.

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Kendra Lee

Episode 42: Why Marketing and Sales Must Coexist, with Kendra Lee

In spite of starting her career in accounting, failing IBM’s entry level sales exam, being given a territory that had never bought anything, and being told she couldn't sell without an engineering background, Kendra Lee entered the sales profession and proved those naysayers wrong. She turned her knowledge of numbers into her own approach to lead generation taking her to the top 1% of sales professionals in each IT company she sold for. She founded KLA Group, a sales and marketing agency, to consult, train and Do it For You so others, too, could beat the odds in sales and marketing and get more customers.

Under Kendra’s direction, her organization has assisted entrepreneurs, business owners, executives, marketers, and salespeople for over 20 years in penetrating SMB markets in just 12 weeks, increasing referrals more than 328% in just 7 weeks, and multiplying new client acquisition more than 31% year over year.

Kendra is the author of the award-winning books “The Sales Magnet” and “Selling Against the Goal.”

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Libby Hall

Episode 41: Dedicate Resources Towards Measurement and Learning, with Libby Hall

Libby leads the client services team at IDMLOCO, a digital strategy agency at the intersection of public affairs and marketing. With more than ten years of digital agency experience, Libby understands not just how to develop and implement successful campaigns, but also how to deliver exceptional communication and service to her clients.

A native Midwesterner, Libby has previously built and led ghs digital agency teams for Campbell Mithun, AdFarm, and Flint Group, where her work for Blue Cross Blue Shield of North Dakota earned a PRSA Silver Anvil. In 2012, Libby developed and taught the first class on social media for professional communicators at Minnesota State University - Moorhead.

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