Podcasts

Robert Glazer

Episode 56: How to do Affiliate Marketing Well, with Robert Glazer

Robert (Bob) Glazer is the founder and Managing Director of Acceleration Partners, and the founder and Chairman of BrandCycle. He is a serial entrepreneur with an exceptional track record and passion for growing revenue and profits for B2C-based companies. In demand by top brands and investment firms, he has extensive experience in the consumer, e-commerce, retail, online marketing, and ad-tech industries partnering with brands such as Adidas, ModCloth, Reebok, Target, Tiny Prints, Gymboree, and Warby Parker.

Bob is a regular contributor to numerous outlets, writing about performance marketing, strategy, and culture. He is the recipient of the Boston Business Journal 40 under 40 award, the SmartCEO Boston Future 50 award, and a finalist for the E&Y Entrepreneur of the Year in New England, among other accolades. A sought-after speaker, Robert presents to global audiences and serves as an advisor to high-growth businesses.

Bob strongly believe in giving back; he served on the Board of Directors for the Performance Marketing Association, BUILD Boston and Big Brothers Big Sisters of Mass Bay. He is a global leader in Entrepreneur's Organization (EO), founded The Fifth Night charitable event (www.fifthnight.org), and participated in the annual Rodman Ride for Kids for a dozen years, raising almost $100,000 for charity.

Bob is releasing a new book "Performance Partnerships" which takes the first in-depth look at the affiliate (performance) marketing industry, examining its roots, evolution and ongoing transition into one of the most important forms of direct-to-consumer digital marketing. In the book, Robert Glazer defines the elements of true affiliate marketing for the first time and demonstrates for marketing leaders how to properly leverage the channel for its unique ability to drive attributable sales and strengthen brand awareness.

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Liz O’Donnell (Part 5)

Episode 55: How to Align Your Content Strategy With Your Business Goals, with Liz O'Donnell

Liz O’Donnell is Double Forte’s Chief Content Officer, responsible for the firm’s and its clients' digital marketing and social media strategies. She blogs regularly for the agency on the dynamic world of social media, digital communication and being heard in a very loud world.

Active in her community, Liz is a member of her town’s warrant and finance committee and co-founded Women in Democracy, a non-partisan organization that encourages women to run for local office.

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Liz O’Donnell (Part 4)

Episode 54: How to Make Content Actionable, with Liz O'Donnell

Liz O’Donnell is Double Forte’s Chief Content Officer, responsible for the firm’s and its client’s digital marketing and social media strategies. She blogs regularly for the agency on the dynamic world of social media, digital communication and being heard in a very loud world.

Active in her community, Liz is a member of her town’s warrant and finance committee and co-founded Women in Democracy, a non-partisan organization that encourages women to run for local office.

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Liz O’Donnell (Part 3)

Episode 53: How to Leverage the Heck Out of Your Content, with Liz O'Donnell

Liz O’Donnell is Double Forte’s Chief Content Officer, responsible for the firm’s and its client’s digital marketing and social media strategies. She blogs regularly for the agency on the dynamic world of social media, digital communication and being heard in a very loud world.

Liz is the author of Mogul, Mom & Maid: The Balancing Act of the Modern Woman, a book that picks up where other business books leave off – understanding the impact women’s personal lives have on their careers and the ways business can support working women. Her website WorkingDaughter.com supports women who are balancing caring for an aging parent and their career. She is a frequent speaker and consultant to women who want to thrive and the organizations that want to reach and mobilize women.

Active in her community, Liz is a member of her town’s warrant and finance committee and co-founded Women in Democracy, a non-partisan organization that encourages women to run for local office.

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Nav Athwal

Episode 52: You Have to Think to be a Thought Leader, with Nav Athwal

Nav Athwal is the Founder and CEO of RealtyShares, a curated online marketplace for real estate investing. His platform connects individual and institutional investors to private U.S. real estate investments, raising $200 million across more than 400 deals in 31 states. Prior to founding RealtyShares, Nav was a real estate and land use attorney in San Francisco, representing developers, fund managers, nonprofits and public and private REIT's on some of the largest US real estate and renewable energy projects. Nav holds a B.S. in Electrical Engineering from UC Davis and a J.D. from UC Berkeley Law School where he was Class Valedictorian. Nav is also is a regulator contributor to Forbes and TechCrunch.

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Tara-Nicholle Nelson

Episode 51: Focus on the Person, with Tara-Nicholle Nelson

Tara-Nicholle Nelson is the Founder and CEO of Transformational Consumer Insights, Inc., a data, insight, and strategy firm. TCI helps brands understand, reach, and engage Transformational Consumers: a hyper-growth segment of consumers that view all of life as a series of campaigns to change their behavior in order to live healthier, wealthier, wiser lives.

Formerly, Tara was the first and only VP, Marketing for MyFitnessPal, now part of Under Armour Connected Fitness. Over 160 million people worldwide use Under Armour Connected Fitness apps to get an around-the-clock view of their food and fitness activities.

In Tara’s first year on the job, MyFitnessPal grew from 45 million to 100 million users, drove a 22 percent increase in user engagement, and went from raising an $18 million Series A to the acquisition by Under Armour for $475 million.

Tara created the Transformational Consumer Insights framework in 2012, and has continued to develop it throughout a career of working with the biggest brands in consumer tech to reach and engage hundreds of millions of consumers by helping them make the difficult behavior changes they struggle with as they aspire to live healthier, wealthier, and wiser lives.

Tara’s exuberant belief that business can be a powerful, transformational force for humanity and her team’s deep expertise in predictive data science, neuropsychology, behavioral economics, content marketing, brand, and digital strategy powers TCI’s approach and offerings.

Tara has developed and executed integrated marketing, content, PR and social media strategies that achieved the traffic, brand, PR, niche marketing, business development and revenue objectives of behavior-focused digital companies like HGTV, Eventbrite, ING Direct, Chegg, Lookout Mobile Security, ModCloth, and real estate search engine Trulia.com.

Tara holds a Master’s degree in Psychology and a Juris Doctorate from the University of California, Berkeley. Tara is the Board President of City Slicker Farms, a non-profit community farming and food security organization in West Oakland.

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Jay Baer

Episode 50: Answer Every Complaint, with Jay Baer

Digital marketing and online customer service are broken, and Jay Baer brings the repair kit.

Jay has created five multi-million dollar companies and was recently inducted into the Word of Mouth Marketing Hall of Fame.

He is the President of Convince & Convert, a consulting firm that helps the world’s most iconic brands like The United Nations, Nike, 3M, and Oracle use technology to gain an unfair competitive advantage.

A New York Times best-selling author of five books, Jay is also the host of the acclaimed Social Pros podcast. His latest book Hug Your Haters is on Lee’s must read list for all marketers, communicators, and CEOs.

He’s also an avid tequila collector and a certified barbecue judge.

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Renee Wilson

Episode 49: How Do You Prove Your ROI?, with Renee Wilson

Renee Wilson is the president of the PR Council, the professional trade association for agencies practicing public relations, within the world of marketing and communications. The PR Council has 110+ members representing more than 11,000 employees in the US. PR Council advocates for and advances the business of communications firms by building the market and the value of firms as strategic business partners.

Previously, Renee spent 11 years at MSLGROUP most recently as a member of the global board of directors; and the firm’s Chief Client Officer, responsible for liaison with senior clients and the agency’s international client engagement program, which she created. She is also the former President of MSLGROUP in North America. Renee was president of the 2014 PR jury for the Cannes Lions International Festival of Creativity and served on one other Cannes Jury in 2011.

Renee spent four years living and working in London for another international PR consultancy. During this time she managed the EMEA communications for brands within Kellogg's and Johnson & Johnson.

Renee is a regularly featured speaker at various international conferences and most recently presented at the United Nations International Women's Day Conference, SxSw Social Good Hub, 2015, ColorComm and espnW 2015. A Cannes lion award winner herself, Renee’s teams have won more than 25 awards for exceptional, breakthrough work. A long-standing proponent for diversity, she sits on the Advisory Board for the Young Women's Leadership Schools of NYC and is a member of the NY Women in Communications. She has guest lectured on international communications at NYU and Baruch.

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Jay Krishnan

Episode 48: Stop Wasting Time, with Marketing VP Jay Krishnan

With more than 20 years of experience in technology, SaaS, and B2B offerings, Jay Krishnan, Automile’s Vice President of Marketing, brings deep expertise in small business and enterprise marketing to the rapidly growing company. Prior to joining Automile, she led product marketing at fast-growing startups, accelerating growth and market leadership. She also drove go to market strategy for mobile and was an innovation catalyst during her tenure with Intuit. An accomplished change agent and thought leader, she speaks at several leading industry events on technology trends impacting different industries.

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Heidi Krupp-Lisiten

Episode 47: Who Cares? So What? Why You?, with Heidi Krupp-Lisiten

Described by Bella NYC Magazine as being passionate, energetic, and full of life, K2s founder and CEO, Heidi Krupp-Lisiten, is right at home in the world of marketing, promotion, and media. With over 25 years in the field, Heidi has become recognized as an industry leader who works closely with her clients to develop innovative 360-degree brand platforms designed to engage consumers, excite media, drive awareness, and most importantly, deliver quantifiable business outcomes.

As the head of K2, Heidi provides multi-disciplined marketing solutions, including unique strategic PR programs, on behalf of globally recognized brands such as Weight Watchers, Ann Taylor, Gaiam, and Everyday Health. Notably, her recent work with Nerium International (the fastest growing direct sales company in the world) has helped them to achieve their U.S. goals and expand into other countries.

After earning a Bachelor's degree in journalism and communications from Ohio University, Heidi moved on to play an integral role at ABC News 20/20, amassing an impressive string of production and publicity credits (including her first publicity credit for her work with Barbara Walters). It was while she was at ABC that she discovered her true calling as a PR professional and entrepreneur. This discovery led her to establish K2 in 1996.

Heidi is a Pittsburgh, Pennsylvania native who now resides in New York City with her husband, Darren, their son, Caden, and beloved dog, Isaac.

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