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Liz O’Donnell (Part 5)

Episode 55: How to Align Your Content Strategy With Your Business Goals, with Liz O’Donnell

Liz O’Donnell is Double Forte’s Chief Content Officer, responsible for the firm’s and its clients’ digital marketing and social media strategies. She blogs regularly for the agency on the dynamic world of social media, digital communication and being heard in a very loud world.

Active in her community, Liz is a member of her town’s warrant and finance committee and co-founded Women in Democracy, a non-partisan organization that encourages women to run for local office.


“When you lead with the creative, you’re more likely not to align with your business goals.” – Liz O’Donnell


What you’ll learn about in this episode:

  • Asking “what are we trying to achieve for the company?” when brainstorming a piece of content
  • Figuring out which of your business goals you can achieve through your content strategy (it can’t be all of them) and which of those goals have energy behind them
  • Picking a purpose per platform and aligning them with the business goal that makes sense for that platform
  • Why you should lead with data — not creative
  • Understanding who you’re trying to reach and having multiple personas based on those customers
  • Wrapping your content in context
  • When and how to get creative

Ways to contact Liz:


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