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Liz O’Donnell (Part 3)

Episode 53: How to Leverage the Heck Out of Your Content, with Liz O’Donnell

Liz O’Donnell is Double Forte’s Chief Content Officer, responsible for the firm’s and its client’s digital marketing and social media strategies. She blogs regularly for the agency on the dynamic world of social media, digital communication and being heard in a very loud world.

Liz is the author of Mogul, Mom & Maid: The Balancing Act of the Modern Woman, a book that picks up where other business books leave off – understanding the impact women’s personal lives have on their careers and the ways business can support working women. Her website WorkingDaughter.com supports women who are balancing caring for an aging parent and their career. She is a frequent speaker and consultant to women who want to thrive and the organizations that want to reach and mobilize women.

Active in her community, Liz is a member of her town’s warrant and finance committee and co-founded Women in Democracy, a non-partisan organization that encourages women to run for local office.


“Success and traction happen after you stop hitting the refresh button.” – Liz O’Donnell


What you’ll learn about in this episode:

  • Good content vs. bad content: what’s the difference
  • Using one piece of content in multiple locations and formats
  • Sharing your content where it will resonate
  • How to use Canva to create the perfect graphic for each platform
  • Why one form of content will not work for every audience
  • The danger of serving up the same piece of content in multiple formats to the same audience all at once
  • How to use your most popular platform to build your other platforms out
  • Merchandizing your content
  • Why you need to focus on the long game
  • Not signing up for more content than you can do

Ways to contact Liz:


How to share your content

  • Well: “Honored to be included in ….”
  • Terribly:“Check me out on …”
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