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Liz O’Donnell (Part 2)

Episode 33: There’s No Room For Ignorance in Social Media, with Liz O’Donnell

We liked her so much we kept talking!

Liz O’Donnell is Double Forte’s Chief Content Officer, responsible for the firm’s and its client’s digital marketing and social media strategies. She blogs regularly for the agency on the dynamic world of social media, digital communication and being heard in a very loud world.

Liz is the author of Mogul, Mom & Maid: The Balancing Act of the Modern Woman, a book that picks up where other business books leave off – understanding the impact women’s personal lives have on their careers and the ways business can support working women. Her website WorkingDaughter.com supports women who are balancing caring for an aging parent and their career. She is a frequent speaker and consultant to women who want to thrive and the organizations that want to reach and mobilize women.

Active in her community, Liz is a member of her town’s warrant and finance committee and co-founded Women in Democracy, a non-partisan organization that encourages women to run for local office.


“Instagram is not Insta-gram anymore. Instagram is a portfolio of the best stuff.” – Liz O’Donnell


What you’ll learn about in this episode:

  • Liz’s 7 New Year’s resolutions for communication in 2017
  • Posting with intention: figuring out your cornerstone messages
  • Being spontaneous and relevant on social
  • Leveraging your great content
  • How to earn trust through engagement
  • Why you must do live video
  • Why you need to figure out how to have fun with social media
  • Twitter auto DM’s: why you need to stop doing them
  • Why you have to keep an eye on your analytics
  • Why you need to have a podcast — or at least be a guest on podcasts
  • Why you need to cut down on the business speak
  • Automation tools: why you can’t do all of your social media manually
  • Why you should blog less in 2017
  • Tips for making the most of LinkedIn, Facebook, Instagram, Twitter, and Snapchat

Ways to contact Liz:


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