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Liz O’Donnell (Part 1)

Episode 32: How to Do Twitter Right in Trump’s America, with Liz O’Donnell

Liz O’Donnell is Double Forte’s Chief Content Officer, responsible for the firm’s and its client’s digital marketing and social media strategies. She blogs regularly for the agency on the dynamic world of social media, digital communication and being heard in a very loud world.

Liz is the author of Mogul, Mom & Maid: The Balancing Act of the Modern Woman, a book that picks up where other business books leave off – understanding the impact women’s personal lives have on their careers and the ways business can support working women. Her website WorkingDaughter.com supports women who are balancing caring for an aging parent and their career. She is a frequent speaker and consultant to women who want to thrive and the organizations that want to reach and mobilize women.

Active in her community, Liz is a member of her town’s warrant and finance committee and co-founded Women in Democracy, a non-partisan organization that encourages women to run for local office.


“If you’re going to do communications the way that you did them in the past, you might as well whisper.” – Liz O’Donnell


What you’ll learn about in this episode:

  • How President Trump has changed everything with Twitter
  • Don’t be tone deaf: why you can’t post “normal” content during inappropriate times and why you must turn social off when something hits
  • Why you need to be tuned into Twitter Moments and Trending Topics
  • Why now is the best time to up your social game
  • FACE: why frequency, authenticity, consistency, and engagement are the key to building trust
  • Platforms vs. third party tools: what should you be using to judge trends
  • What to give interns — and what to not give them
  • Why you need to be really careful when you try to bring in humor
  • When to play it safe — and when playing it safe is the wrong move
  • How to choose your social media platform

Ways to contact Liz:


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