Episode 12: If You’re Thirsty — It’s Too Late, with Lee Caraher

This week we sharpen the saw with a few golden nuggets from KQED’s VP of Marketing and Brand Michael Lupetin’s interview. We also focus on why it’s so important to stay hydrated and some strategies for getting enough water in all throughout the day.

What you’ll learn about in this episode:

• Putting your audience first
• Learning from other companies
• Going for the big splash
• Why it’s so important to drink water
• Why you should begin your day with 16 oz of water
• Recommendations for the kind of water bottle to get and use regularly
• Why you need to be going to the bathroom every 60-90 minutes
• Don’t reach for sugar to battle your 2 PM lack of energy — reach for water
• Why you should read “Whatever You Are, Be a Good One” by Lisa Congdon

Resources:

• Website: www.kqed.org
• LinkedIn: www.linkedin.com/in/michaellupetin
• Twitter: @kqed
• Facebook: www.facebook.com/KQED/
• Book: “Whatever You Are, Be a Good One” by Lisa Congdon