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Lee Caraher Solocast Episode #13

Episode 40: How to do #Hashtags Right, with Lee Caraher

Today we’re going to talk about #Hashtags. How do you use them — and how do you use them well?


“Make sure you know what your hashtag means before you use it.” – Lee Caraher


What you’ll learn about in this episode:

  • Where the hashtag came from
  • How to use hashtags to get into the flow of a conversation
  • How to create a great hashtag
  • Why you need to know the hashtag rules for each platform
  • How to make sure your hashtag means what you think it means
  • Making sure the hashtags you use match the kind of content you produce
  • Why you should never “hashtag spam”
  • How many hashtags are acceptable per social media platform
  • Tools you can use for hashtag research
  • Why hashtags on Instagram are different than on Twitter


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