Lee Caraher Solocast Episode #11

Episode 34: 4 Things To Know About Company Activism in 2017, with Lee Caraher

Activism is the new black for brands in 2017. What does this mean for you?

“Walk the Walk. Don’t profess a point of view that your company can not back up with policy or facts.” – Lee Caraher

The increase of company activism under President Trump
The Super Bowl ads that were politically charged and presented the points of view of different brands
Why activism is a business decision that brands are making and the financial consequences those decisions are having, positive and negative
Why you have to be able to back up what you’re advocating for
Why consumers will look behind the curtain and why this matters
Why you need to fully articulate your point of view
Why you need to make sure your web team is ready for the outcomes of your activism
Why you must thank your supporters
What you have to think about for the future after entering into the activism arena