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Jason Swenk

Episode 23: Agencies Need to Understand Their Clients’ Businesses, with Jason Swenk

Jason Swenk is a sought-after advisor who guides marketing agencies through a proven framework for increasing their business.

Fresh out of college Jason was off to work for Arthur Anderson. He quickly realized that it was not a good fit. Although it was not part of the plan, he decided to change direction, quit his day job and launch a digital agency that quickly grew to a multi-million dollar operation working with brands such as AT&T, Hitachi and Lotus Cars. After 12 years of steady growth, they caught the attention of bigger agencies and sold the agency in 2012.

Now, Jason leads JasonSwenk.com, a unique consultancy helping marketing agencies start, scale, enjoy, and sell their digital agencies by applying the exact proven formula he used.

Jason generously shares it all as a frequent guest on popular radio and podcast shows. He has been featured as an expert in top media publications such as Entrepreneur and Inc. Magazine. Plus, he currently hosts two podcasts that are available for download and subscription on iTunes:

  • The Smart Agency Master Class Podcast, dedicated to providing tactics and strategies to agency owners and decision makers that cut through the BS, focus on exactly what works and what doesn’t.
  • The #AskSwenk Show, a live broadcast with questions and rapid-fire answers about agencies, marketing, entrepreneurship and business based on a lifetime of building successful, multi-million dollar companies.

What you’ll learn about in this episode:

  • Why — if you’re positioning your agency as the superstar — you are doing it wrong
  • Why — if you don’t have enough time — you’re not charging enough
  • Why you shouldn’t do an RFP unless you write it
  • Knowing where you’re going (and why it’s so important that your employees do as well)
  • Positioning your agency with the right story
  • Learning to offer your product or services in the right order
  • Prospecting strategies (inbound, outbound, and strategic partnerships)
  • Sales systems
  • Systemizing the delivery of your products and services
  • Systems for operating your business
  • Strategies for being an effective leader
  • The big difference the very successful agencies and the rest of them
  • Why you need to give things away for free
  • Why you can’t ever believe you’ve figured it out
  • Why you don’t have to be first
  • Why Facebook is the most powerful networking tool out there

Ways to contact Jason:

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