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February 2017 Recap

Episode 36: Be Authentic and Transparent, with Lee Caraher

In our final episode of February, we look back at some of the best social media and storytelling lessons we learned this month from Heather Hawkins, Liz O’Donnell, and host Lee Caraher’s solocast about activism.


“When your business and your message do not line up, you’re at risk. It’s marketing’s job to make them line up.” – Lee Caraher


What you’ll learn about in this episode:

  • Why you need to start telling your story (Heather Hawkins)
  • How to start telling your story if you’ve never done it (Heather Hawkins)
  • Why you have to get so good at telling your story that telling it becomes second nature (Heather Hawkins)
  • Why your story must be told from an authentic place (Heather Hawkins)
  • Don’t be tone deaf: why you can’t post “normal” content during inappropriate times and why you must turn social off when something hits (Liz O’Donnell)
  • How to use Twitter Moments and Trending Topics to stay on top of current events on social (Liz O’Donnell)
  • Why you need to up your social game (Liz O’Donnell)
  • Listening to what others are saying on social media (Liz O’Donnell)
  • FACE: why frequency, authenticity, consistency, and engagement are the key to building trust (Liz O’Donnell)
  • Why you need to be able to walk the walk with your activism (Lee Caraher)
  • Why you need to fully flesh out your company’s point of view (Lee Caraher)
  • Why you need the infrastructure to manage the result of becoming an activist company (Lee Caraher)
  • Why you need to prepare your social media before you take the activist plunge (Lee Caraher)
  • Why you must thank the supporters of you and your activism (Lee Caraher)
  • Why there’s no turning back once you get into the activist arena and what your future will look like once you take the plunge (Lee Caraher)

Full interviews:

Ways to contact Heather:

Ways to contact Liz:

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