AJ Wilcox
Episode 62: Precision Targeted B2B Marketing on LinkedIn, with AJ Wilcox
AJ Wilcox is a digital marketing fanatic who found early success with LinkedIn Ads. He started B2Linked, a niche agency, and LinkedIn Certified Partner. He’s a ginger & triathlete. He & his wife live in Utah with their 4 kids, and his company car is a go-kart.
“The most beautiful part about LinkedIn is the targeting. It’s scalable access to professionals at a really granular level.” – AJ Wilcox
What you’ll learn about in this episode:
- The right-sized approach to using LinkedIn and Facebook for B2B marketing
- Why you need to have a flexible strategy for many budgets
- A data-driven strategy for engagement to find the right people and keep them
- The best way to develop your relationship with an audience
- How to create content for smart audience development
- What it means to pay more to get more with LinkedIn
- How to find that middle-ground of content and contact to maximize ROI
- The easiest way to create content for white collar recruitment campaigns
- Why LinkedIn offers the best targeting – market directly to companies you choose
Ways to contact AJ:
- Twitter: @WilcoxAJ
- Website: b2linked.com